PLNT Water
PLNT is an organic, plant-based beverage, formulated to refresh the way we think and feel. My goal was to develop a comprehensive brand strategy and visual identity for the new line of products; complete with branding, packaging, photography and retail concept design. Inspired by the evolved flavors behind each product, I also partnered with Jenny Yung to develop equally bold and refreshing illustrations that represented the natural ingredients used in each beverage, which we integrated into the brand's visual language.
